Can blockchain help the online-ad industry save several billions of dollars? The industry is quickly starting to realize the power of blockchain, although there are some nay-sayers, as always.


This is a very interesting writeup about adweek’s elevate:blockchain event, which took place in october.

Many in the industry start seeing the potential of blockchain but there are still many hurdles to overcome. Projects like Adbank and Lucidity are in the forefronts of this “fight”, providing valuable insight for the leaders of this space.

“This tension took center stage at Adweek’s recent Elevate: Blockchainsummit, held in October at the Boston Consulting Group’s New York offices. Speakers and attendees from across media, including marketers, advertisers, startup founders, consultants, and journalists, gathered to exchange often-contradictory perspectives on how blockchain could improve their business (or not).

Angelo Dodaro, cofounder and chief marketing officer of Adbank, was, unsurprisingly, one of a handful of speakers at the event who doubled down on blockchain’s disruptive effects: “Blockchain is the definitive middleman-killer,” he said. “The current middlemen have a pretty vested interest in not seeing this technology take off.”

But the majority of other speakers treaded carefully around the rhetoric of “killing” middlemen—opting instead to discuss the importance of consensus and interoperability among existing players in the ecosystem.

This more conservative attitude was underscored by the fact that BCG was a primary host and cosponsor of the event. In recent years, the consulting firm has built an entire practice around “helping large companies … create a business model around [blockchain] that’s somehow higher margin,” in the words of Neil Shepherd, principal at the firm’s San Francisco office. In other words, BCG’s corporate clients have a vested interest in making sure blockchain has only an incremental, rather than disruptive, effect on their work.”

Can Blockchain Recoup Billions in Online Ad Dollars? Signs Point to Maybe, Someday

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Kenetic, a blockchain investment and advisory firm in Hong Kong, has revealed that its proprietary investment portfolio has recorded year-to-date returns of 77 percent as of October 31, 2018, against a backdrop of major losses in the cryptocurrency market.


Kenetic, a blockchain investment and advisory firm in Hong Kong, has revealed that its proprietary investment portfolio has recorded year-to-date returns of 77 percent as of October 31, 2018, against a backdrop of major losses in the cryptocurrency market.

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In two weeks, founder Colin Le Mahieu will be representing Nano at the BlockchainforEU summit, in the European Parliament in Brussels. He will join a panel of fintech experts in discussing the future of blockchain technology.


In two weeks, founder Colin Le Mahieu will be representing Nano at the BlockchainforEU summit, in the European Parliament in Brussels. He will join a panel of fintech experts in discussing the future of blockchain technology.

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