THEKEY Exhibited Blockchain Solution for Multi-dimensional Elderly Survival Authentication in the 5th World Internet Conference.
This is a very interesting writeup about adweek’s elevate:blockchain event, which took place in october.
Many in the industry start seeing the potential of blockchain but there are still many hurdles to overcome. Projects like Adbank and Lucidity are in the forefronts of this “fight”, providing valuable insight for the leaders of this space.
“This tension took center stage at Adweek’s recent Elevate: Blockchainsummit, held in October at the Boston Consulting Group’s New York offices. Speakers and attendees from across media, including marketers, advertisers, startup founders, consultants, and journalists, gathered to exchange often-contradictory perspectives on how blockchain could improve their business (or not).
Angelo Dodaro, cofounder and chief marketing officer of Adbank, was, unsurprisingly, one of a handful of speakers at the event who doubled down on blockchain’s disruptive effects: “Blockchain is the definitive middleman-killer,” he said. “The current middlemen have a pretty vested interest in not seeing this technology take off.”
But the majority of other speakers treaded carefully around the rhetoric of “killing” middlemen—opting instead to discuss the importance of consensus and interoperability among existing players in the ecosystem.
This more conservative attitude was underscored by the fact that BCG was a primary host and cosponsor of the event. In recent years, the consulting firm has built an entire practice around “helping large companies … create a business model around [blockchain] that’s somehow higher margin,” in the words of Neil Shepherd, principal at the firm’s San Francisco office. In other words, BCG’s corporate clients have a vested interest in making sure blockchain has only an incremental, rather than disruptive, effect on their work.”